According to an analysis from Frost & Sullivan, the emerging storage technologies market in South Asia and the Middle East seems relatively insulated from the current economic slowdown. The storage market in India, Saudi Arabia, the United Arab Emirates, Egypt, and Sri Lanka earned revenues of $653.4 million in 2008 and estimates this to reach $2146.4 million in 2015. The increase in the storage technology's adoption levels is a result of data growth as well as enterprises' need for business
continuity, disaster recovery solutions, and regulatory compliance.
Businesses are increasingly focusing on gaining an edge by reducing operational risks. As a result there have been substantial technological advances in data storage to facilitate better data management and recovery. Enterprises are either investing in in-house storage solutions or are outsourcing their data backup needs, as they are looking to improve their ability to recover from any disaster at the earliest to ascertain business continuity. Within network storage, storage area network (SAN) is the most popular for its performance benefits, especially in mission critical applications. Network attached storage (NAS) is the solution of choice among customers with specific file-serving requirements.
The rapid adoption of storage technologies in the last few years is likely to create a lull in the market. The use of virtualization solutions to increase utilization of existing storage devices is also a threat to the growth of storage hardware market. Market participants also have to battle customer perceptions about the complexity and high initial costs of migrating and managing a networked solution.
However, storage solution vendors are hopeful that the market will take a turn for the better by 2010, with costs lowering and SMBs latching onto the opportunity to equip themselves with storage solutions. Although direct attached storage (DAS) solutions are expected to compete head-on against storage solutions in the SMB sector due to their low initial costs, network storage provides better returns in the long term.
In continuation to Part 2 of this series "How to Take Your Biz Online and Beyond", Abhishek M. Gupta, VP (Technology) of Lime Spot Technology, in Part 3, discusses how to increase traffic by by "affiliate marketing". Read on...
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