According to a recent analytical study titled "Indian Telecom Analysis (2008-2012)" by RNCOS, the mobile value-added service (MVAS) is set to propel the growth of the Indian telecom sector. This sector is estimated to grow to reach over Rs. 16500 Crore by 2010. Apart from VAS, music and gaming are going to be the major driving forces boosting revenue and growth of telecom sector in India.
Pressure on profits and revenues has forced operators to look at other avenues using the same platform. In this regard, MVAS has an immense potential to grow as services like mobile banking, mobile commerce and mobile location based services. Considering this fact, companies are adopting various promotional policies by offering several schemes in order to attract customers.
Mobile VAS has been expanding to rural areas where more VAS in banking, gaming data and TV segments will be seen. This will further improve the profit margins of the service providers over the current SMS VAS. Moreover, with 3G mobile services set to rollout in India, service providers would increasingly bank upon the VAS segment to bring in additional revenues. Hence, wireless teleconferencing, multi-player online games, m-commerce and larger screen-sized videos will gain momentum too.
Moreover, the mobile VAS is offered on multiple platforms such as SMS, voice and Wireless Application Protocol (WAP) enabled services, etc. People availing these services are spread in every corner of the country due to the telecom revolution. Strong growth in the subscriber base of the telecom sector is also taking the business of mobile VAS to new heights in the country.
The study also analyzed the key markets and segments of Indian telecom industry to make clients aware of the present and future scenario of the industry. We have thoroughly studied the factors fueling the growth of Indian telecom sector. Besides this, report also provides rational analysis and forecast on various segments of the industry.
For a free sample of this report, visit www.rncos.com/Report/IM096.htm
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In continuation to Part 2 of this series "How to Take Your Biz Online and Beyond", Abhishek M. Gupta, VP (Technology) of Lime Spot Technology, in Part 3, discusses how to increase traffic by by "affiliate marketing". Read on...
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