In my personal opinion the SMEs are the real "change agents" in any economy, especially in a rapidly growing one such as ours. The more they adopt newer proven technologies and sound business processes, whether called "hi-tech" or not, faster they will be able to respond to the marketplace.

How dependent is Carazoo on technology for its business process?

Technology plays a strong role in all our business process. Nearly 50% of our business processes rely on technology. Presently, we are using applications, such as customized interactive animation based web stores, online marketing of such web stores, customized rich interactive media templates, Customer Relationship Management (CRM), and portals.

Divulge something about the infrastructure deployed at the company's data center and at other locations?

We have done a huge investment in our infrastructure. We work 24x7, host applications and mail solutions for our clients, and license our various products. All these require state-of-the-art hardware, software -- including storage, blade servers, fiber-based gigabit networking and communication equipment, fire-walls, security systems, etc.

How do you select your technology?

During technology selection, factors such as application being fairly proven and reliable, scalable, local support availability, and cost are considered.