In a bid to promote its GSM service through its "Don't wait, just Go for it" ad campaign, Reliance Mobile has developed a special microsite, www.goforit.co.in for this banner ad campaign. This site allows users to make a free call to anyone in India (even STD calls) for 1 minute between 9 AM and 9 PM. To make the free call, users need to provide their name, cell number and the name and cell number of the person.
The company claims that within 24 hours of the microsite's launch there have been more than 26,000 call requests, with more than 10,000 unique users. The campaign is just an experimental for brand building and is not meant for lead generation. Reliance is aiming at reaching nearly 45-55 percent of the Indian online users in the next three to four weeks. It would use ad networks like Network Play, Komli Media and Tribal Fusion and several other websites for close to 250 million ad impressions.
the website sucks and the database has errors I could not make even a single call. RCOM always sucks. so keep on trying or pick ur own phone and make that important call. and it better not be from a reliance fone as it also will not connnect
In continuation to Part 2 of this series "How to Take Your Biz Online and Beyond", Abhishek M. Gupta, VP (Technology) of Lime Spot Technology, in Part 3, discusses how to increase traffic by by "affiliate marketing". Read on...
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