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| RCOM's High-Speed Wireless Internet for Rs 98/week |
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| By Enterpriser Staff | Aug 26, 2009 1016 hrs IST |
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Currently the Indian telecom wireless rural subscriber base is over 125 million. So it is not surprising that the next wave of telecom growth will emerge from rural India. To tap this growing market, Reliance Communications (RCOM) is set to launch three initiatives, namely BharatNet plan, Grameen VAS & M2M (Machine to Machine) solutions.
BharatNet Plan: BharatNet plan is a variant of Reliance NetConnect high-speed wireless Internet service, specifically designed for the rural and sub-urban markets. BharatNet plan offers speeds of approximately 153 Kbps, which is 4 to 8 times the current dial-up speed of the wire-line services. BharatNet plan will be offered in over 20,000 rural locations across India for just Rs. 98/week with downloads up to 350MB.
Grameen VAS: RCOM's Grameen VAS services will cater to the specific local needs of rural mobile consumers in over 500,000 Indian villages. Grameen VAS would cover several specialized services including Mandi Bhav, Agriculture & Animal Husbandry Updates, Weather Forecast, Local Info, Samachar etc. all in multiple Indian Languages. These solutions can be categorized broadly under mLearning, mHealth, mCommerce, mUpdates and GroupSampark (Community Messaging). These services can be accessed via different modes, namely Voice Portals, SMS, USSD, Data (R-World) etc. Grameen VAS is priced at Rs.15/month.
Machine to Machine Applications (M2M): These are mobile applications that aid automation, surveillance, remote monitoring, and data gathering. The M2M opportunity for rural market includes Automation of Agro & Irrigation services, water level monitoring, and data gathering for milk & agri-cooperatives, fisheries, poultry, and soil analysis. Similar such opportunities for the urban include mobile ticketing, purchase@Kiosks and vending machines, and remote monitoring of office automation products.
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In continuation to Part 2 of this series "How to Take Your Biz Online and Beyond", Abhishek M. Gupta, VP (Technology) of Lime Spot Technology, in Part 3, discusses how to increase traffic by by "affiliate marketing". Read on...
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