Cisco's latest release of its new technologies and solutions enable Internet Protocol (IP) networks to become the platform for a new generation of video and rich media applications and services. This new class of technologies is designed to enable advanced communications, collaboration and entertainment experiences through video- and rich media-optimized service provider, business, and home networks, known as "medianets."
Databased communications are being replaced by video and rich media, which is straining the architectural foundations of public and private networks. This network transformation toward rich media-optimized networks is the driver behind Cisco's video strategy representing Internet networking's growing impact on the daily lives of consumers and professionals alike.
According to Cisco, in the future, 90 percent of consumer network traffic will be video and rich media, and new medianet technologies and devices will drive the evolution.
Video-specific findings from the Cisco Visual Networking Index (VNI) Forecast for 2007-2010 were also released, providing new insights on a variety of consumer and business IP networking trends driven largely by the increasing use of video and Web 2.0 social networking and collaboration applications:
- Professional or traditional broadcast video content will become 80% of all Internet video viewed on PCs/laptops by 2012
- Traffic associated with user-generated video content will triple from 2008 to 2012
- More than 4 billion video streams per month will be delivered through Internet-enabled set-top boxes by 2012.
- Global VoD traffic more than doubled from 2007 to 2008 (increased by a factor of 2.4)
Cisco made the following announcements:
- Delivery of advanced network-based media processing
- A&T enhanced AT&T Telepresence with Cisco telepresence capabilities
- Portugal's Sonaecom enhanced IPTV consumer experience
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In continuation to Part 2 of this series "How to Take Your Biz Online and Beyond", Abhishek M. Gupta, VP (Technology) of Lime Spot Technology, in Part 3, discusses how to increase traffic by by "affiliate marketing". Read on...
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