Her first success paved the way for the launch of her second venture, Regency Direct Marketing India, an alternative media company, which introduced a clutch of new marketing concepts in the country at a time when the concept of direct marketing was yet to catch on.

Her latest project, Finewinesnmore was launched in 2007. With a distribution network spread across key Indian cities, the company specializes in various segments that include marketing and brand building for food and beverage products, building equity for F&B companies, conceptualizing launches, creating events and promotions for brands and F&B companies and undertaking the import, marketing and distribution of F&B products.

"I got introduced to wine culture and its business potential when I went on an official trip to France," says Dharti. It was an idea that appealed to her instantly, although she had to wait for a long seventeen years before executing it.

"Finewinesnmore is a long term investment and business is growing at a rapid pace," she adds. "It should take us about five years before we start generating profits." While the current turnover of her F&B venture is approximately Rs. 5.5 crore, the overall group turnover stands at an impressive Rs. 45 crore.

On the personal and family front, Dharti admits that her hectic work schedules key her away from home for long durations. "Travel is usually hectic since we have offices in New York, Canada and London, so I don't get much leisure time," she reveals. "But I do take time out to ensure that I spend maximum possible time with my daughter."

So what is her advice to aspiring entrepreneurs who might want to replicate her success in the business world? "I'd just like to tell them that there is no short cut to success. It's sheer hard work and determination that decides your fate. And when you love what you do success follows."